Gone are the days when the hotels with the largest promotional possibility could corner the market. Transparency in the travel and tourism industry is one of the many ways that the internet has changed the face of company and created a more consumer-friendly marketplace.
"When a website like EuroBookings.com the lines of communication to the individual consumer in the way of open customer reviews, all of the hotels have spent on advertising dollar go by boat and the experience is made only to the test," says Marcel Stillekens, co-owner of www.eurobookings.com EuroBookings.com.
As part of its commitment to extreme customer satisfaction, the popular European discount hotel booking website has numerous measures to ensure that the voice of its customers to be heard. "Our goal is to provide our customers not only satisfy the big prices they expect when they arrive, but also the quality of service they expect," says Stillekens.
Product reviews and other interactive communication methods are a feature of the new wave of internet companies. A new era of online businesses realize that even a consumer opinion about a product or service, whether positive or negative, is worth more than countless pages of corporate-generated content. The internet savvy of consumers today have grown to understand the value of the internet to afford this transparency and say that they prefer to use websites that a platform for interaction with the user in the way of the comments, reviews and votes.
"One of the three of our customers write a review about hotel where they were staying. We collect a huge amount of reviews each day--between 600 and 800 per day. 60% of the reviews we received from our customers are business users. More than 95% is a positive review. The rest is free time travel, of these comments are also positive but more critical, "says Stillekens.
The company is adamant about a no surprises experience for its customers. In addition to the
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