Citi will chart a new course for premium credit cards in Australia with the launch of a bold new card that exceeds Platinum credit cards in prestige and exclusive benefits.
When it hits the market in July, the Citi Select card will be the first to be launched on Visa's Signature platform, which provides a new tier of services and benefits that have never been offered before in Australia.
The Visa Signature card sits above Platinum and entitles customers to an extensive list of exclusive offers including invitations to events and unique experiences such as behind the scenes tickets to major sporting and cultural events.
Travel benefits sit at the heart of the card Citi Reward point redemption for multiple airlines including Qantas, Cathay Pacific, Virgin and Singapore Airlines, along with VIP travel services including airport lounge access across the globe and boutique travel offers.
Madeline O'Connor, Head of Citi Credit Cards said the product will be the first to cater to a discerning customer segment whose needs aren't currently being met with the current crop premium credit cards.
"When the first platinum card came to market in 1993, it provided a level of service and benefits not seen before. This product will now exceed Platinum, taking the credit card experience to a tier above and beyond anything offered in the Australian market place today," Ms O'Connor said.
"Customers of 'Select' can realistically expect to be at the forefront of the most sophisticated, luxurious and unique travel and entertainment experiences available, and enjoy access to superior, around-the clock account servicing."
Visa's General Manager for Australia and New Zealand, Chris Clark, said customers of the card would have access to Visa's global concierge service, as well as additional extras like the ability to book tickets to major sporting events, restaurants and shows.
"Visa Signature offers a new level of exclusivity and tends to appeal to higher income earners who are technologically savvy, frequent overseas travelers and looking for something over and above the everyday," he said.
In addition to travel and lifestyle rewards, the card also provides customers with access to Citigold, Citi's premium banking service which combines special savings and rewards with unparalleled access to local and international investment opportunities, expert advice and invites to exclusive seminars.
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