Points.com has partnered with the UK Airmiles travel reward program, operated by The Mileage Company. The new partnership means that Airmiles members can now purchase miles for themselves or gift Airmiles to other members via www.airmiles.co.uk.
"The Points.com Buy and Gift value proposition offers a wide range of options allowing Airmiles' millions of members added flexibility to take full advantage of their miles in a new and innovative way," said Rob MacLean, CEO for Points.com. "Airmiles is one of the UK's leading coalition reward programs and we are thrilled Airmiles is Points.com's first retail coalition partner."
At Points.com consumers can Swap,Share and Redeem miles and points from more than 25 of the world's leading reward programs. Participating programs include Aeroplan, British Airways Executive Club, Delta SkyMiles and InterContinental Hotels Group's Priority Club Rewards.
Members collecting Airmiles use them for outstanding value travel rewards including free flights that include airline taxes and charges, Eurostar journeys, hotel accommodation, car hire and travel insurance. Members collect Airmiles through their everyday spending on purchases like groceries and gas.
Andrea Burchett, Director of Relationship Marketing and Insight, The Mileage Company said:"The premise of the Airmiles' UK program is about giving members the best opportunity to fully capitalize on their rewards. The new Airmiles Buy and Gift offering means that members can quickly and easily top up miles and enjoy great value travel rewards that much sooner."
The Mileage Company/UK Airmiles program joins existing Points.com international partners including, British Airways Executive Club, Air France KLM Flying Blue, DISTANCIA, Icelandair Award Points, Lufthansa Miles & More, MexicanaGO, Scandinavian Airlines EuroBonus, Virgin Atlantic Flying Club and Intercontinental Priority Club(R) Rewards.
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